The environment of Bharat's news consumption has undergone a significant shift, largely fueled by the growth of social media. What was once the domain of established media outlets is now frequently influenced by snippets and citizen-generated content that instantly spread across platforms like various apps. This phenomenon is blurring the lines … Read More

The Bharat media landscape has seen a major change with the growth of viral news, essentially altering how narratives are circulated and consumed. Channels like WhatsApp, Social Media and YouTube have become influential engines for news propagation, ignoring established newspapers and cable channels. This occurrence has several possibilities – o… Read More

The landscape of the reporting cycle has undergone a significant change, fueled by the growth of social media and viral content. Legacy media outlets are now grappling with a evolving reality where average individuals and grassroots creators often share stories that instantly gain massive exposure. This phenomenon redefines the very understandin… Read More